febreze.

So. As many of you know, I am not very domestic.

But, as many of you may NOT know, I am not completely un-domestic either!!

I can bake a variety of treats, cook taco soup, write and mail letters, and, amongst a few other (but I assure you very crucial and valuable) domestic-y skills, I can clean.


And when it comes to cleaning supplies, there are a few things I don't compromise on.

Like Downy Wrinkle Release. And Windex. And paper towels. And a good Clorox bleach.

And Febreze.

Spray, inhale, exhale, smile. Repeat.

I love Febreze! It smells so great is a perfect finishing touch to a long day of cleaning.

But, Febreze's recent ad campaign makes the clean-bug in me shudder.

Let's take a look:

Now, first reaction may be, "Aw that is so nice that Febreze makes it smell great! I want my house to smell great, because I love great-smelling things and great-smelling things are clean, and I love clean!"

But wait!

Let's stop and actually think about what this campaign is saying...

What their campaign says:

"Our product is fresh and clean and eliminates odors, and everybody loves clean! Breathe happy!"

What their campaign REALLY says:

"Buy Febreze and you will be lulled into a false sense of security thinking your house is clean when in reality is a disgusting pit you wallow in unknowingly because you are masking one of the key triggers that let you know something needs to be cleaned with our product. So, enjoy dirtiness... without smelliness! You're welcome."

What the heck Febreze???

Don't get me wrong, I love me some Febreze, but I think this campaign does more harm than help if you think about it. They are telling you that they don't really get things clean, they just make them smell that way.

It's allllllll an illusion, but that's ok right?

Wrong.

So, scale of 1-10? I give this campaign a 3 due to it's dirty deeper-message.

And that's that.