sometimes memos are ridiculous.

If you are at all involved in the creative side of advertising and have gotten briefs from people who THINK they are on the creative side of advertising...then you will fully appreciate this:

The Colbert Report	Mon - Thurs 11:30pm / 10:30c
Wheat Thins Sponsortunity
www.colbertnation.com

Now you know why sometimes I beat my head against a wall after reading a memo.

ice cream showdown.

Folks, as you may recall from a previous blog post, I kind of sort of think Stephen Colbert is totally awesome.

And so does Josh!

I have recently assimilated Josh into the Colbert Nation, and we thoroughly enjoy watching him harass interview guests on his show, report on the election, make us aware of other ridiculous miscellaneous happenings around the world, and feud with Jimmy Fallon over which of their ice cream flavors reigns supreme.

Now, when it comes to food critique, my family can taste-test with the best of them...and so can Josh! Perfect!

So one night we decided to put the question to rest of which ice cream reigns supreme!


Presenting:

Stephen Colbert's AMERICONE DREAM, and Jimmy Fallon's LATE NIGHT SNACK.

We took the whole test very seriously, and examined the ice cream before we began.

CONTENTS:

AmeriCone Dream: Vanilla Ice Cream with Fudge Covered Waffle Cone Pieces & a Caramel Swirl

Late Night Snack: Vanilla Bean Ice Cream with a Salty Caramel Swirl & Fudge Covered Potato Chip Clusters

Americone Dream definitely had a much better first impression; the ice cream seemed to be loaded with chocolate-covered waffle cone and caramel. Late Night Snack seemed to be a little...well, like super late night TV. Leftover.

The first impression stood as we began to scoop into the containers of goodness. The chocolate-covered potato chip bites in the Late Night Snack ice cream were suffering from "chilled chip" consistency.

Let me explain.

Have you ever tossed a bag of chips in the ice chest with the rest of the food for that day at the lake, only to discover that they have almost turned stale because of the cold when you go to munch on them? Yah, that's what was happening in this ice cream.

And the almost non-existent caramel left much to be desired.

On the other hand, the chocolate-covered waffle cone bits were fairing excellently in their natural ice cream habitat.

Plus, there was a serious goldmine--or should I say caramelmine--of caramel in Americone Dream. Soooo delicious.

By the end of our foodie inquiry, it was obvious which ice cream was the Iron Chef of Ben & Jerry's celebrity treats...

And the winner is......

AMERICONE DREAM!!! YAY!!!!

To us, Colbert's ice cream was the clear victor in this ice cream showdown.

Americone Dream is an ice cream so good, you don't even know what it is like to be an American until you've eaten some.

Seriously. It's like the 4th of July in your mouth, only you don't have to wait a whole year to have it again! You can have it every day!

...and that IS an American dream.

up in utah.

What a cute little house, just like the one in UP!


Now if only they had a talking dog!

febreze.

So. As many of you know, I am not very domestic.

But, as many of you may NOT know, I am not completely un-domestic either!!

I can bake a variety of treats, cook taco soup, write and mail letters, and, amongst a few other (but I assure you very crucial and valuable) domestic-y skills, I can clean.


And when it comes to cleaning supplies, there are a few things I don't compromise on.

Like Downy Wrinkle Release. And Windex. And paper towels. And a good Clorox bleach.

And Febreze.

Spray, inhale, exhale, smile. Repeat.

I love Febreze! It smells so great is a perfect finishing touch to a long day of cleaning.

But, Febreze's recent ad campaign makes the clean-bug in me shudder.

Let's take a look:

Now, first reaction may be, "Aw that is so nice that Febreze makes it smell great! I want my house to smell great, because I love great-smelling things and great-smelling things are clean, and I love clean!"

But wait!

Let's stop and actually think about what this campaign is saying...

What their campaign says:

"Our product is fresh and clean and eliminates odors, and everybody loves clean! Breathe happy!"

What their campaign REALLY says:

"Buy Febreze and you will be lulled into a false sense of security thinking your house is clean when in reality is a disgusting pit you wallow in unknowingly because you are masking one of the key triggers that let you know something needs to be cleaned with our product. So, enjoy dirtiness... without smelliness! You're welcome."

What the heck Febreze???

Don't get me wrong, I love me some Febreze, but I think this campaign does more harm than help if you think about it. They are telling you that they don't really get things clean, they just make them smell that way.

It's allllllll an illusion, but that's ok right?

Wrong.

So, scale of 1-10? I give this campaign a 3 due to it's dirty deeper-message.

And that's that.

my boyfriend is so cool.

Reason I love Josh #294,543:

picture credit goes to Julie!

He flies model airplanes like a boss, and looks so dang attractive while doing so.

I'm a lucky girl.

editor's note: apostrophes

This editor's note comes to you from the fantastic world of junk mail.

Better yet, wedding junk mail!

At first glance this flyer may look innocent, simply telling fellow Utahns about the many wonders to be found on their "happily ever after" site...

But upon further inspection...

Utahs?

What's Utahs?

Besides grammatically incorrect, that is.

Now, not wanting to jump to any judging conclusions, I hopped online and googled "Utahs Best Vendors" to see if there was some club or group or something that found joy in breaking the rules...

But Google responded with a reprimand:


Conclusion?

Totally judging them right now.

Folks, apostrophes are pretty elementary-- as in they are taught in elementary school. But it seems like TheBrideandGroom.com could use a refresher... sooooooo let's refresh!




Just remember, if you are trying to indicate that the object is possessing something use an apostrophe; if you are trying to indicate that the object is plural don't use one.

For example, if there is a a girl who is throwing a party, then it is "a girl's party." But if there is a party just for a bunch of girls, then it is "a girls party."

And....there you have it!